Tactile is proud to share our collaboration with Genie, supporting their bold move toward an electrified and more sustainable future in lift equipment while maintaining brand legacy and clarity. As Genie rolled out electric and hybrid versions of their flagship lifts, we worked side-by-side to extend their visual brand language to these innovative models. Our approach included developing unique design cues that allow electric and hybrid lifts to be instantly identifiable in the field, reinforcing both Genie’s trusted legacy and their advancing role in eco-conscious, reliable solutions for tomorrow’s job sites. Electric models feature split graphics that create the visual effect of a bolt of electricity—making them highly visible on any job site. A striking white logo, serving as a mark of modernity, further distinguishes these products and cements Genie’s position as a premium, forward-thinking brand. New brand guidelines ensure these distinguishing visual elements can be applied consistently, supporting both today’s and future product generations. Read more HERE.